Paris Fashion Days: A Symphony of Cultures and Creativity

This October, Paris — the eternal capital of style — once again became a crossroads of creativity as designers from across Asia and Europe gathered to celebrate the artistry of fashion. Paris Fashion Days, held on October 3 and 4, returned with renewed brilliance, uniting visionaries of diverse cultural backgrounds under one runway.

The event opened with a private presentation by Maison Keti, the Georgian brand known for its effortless blend of grace and modernity. The show unfolded like a story of contrasts — the first act, a vision in black adorned with golden embroidery, radiated timeless sophistication and feminine allure. Then came a shift: a vivid palette, ruffled silhouettes, and a spirit of playful freedom which was followed by a serene sequece of white looks.

“This collection is a continuation of a long creative chain that began many years ago,” shared designer Keti Chkhikvadze. “It embodies the DNA of my brand — elegance, femininity, and comfort. It’s devoted to the elegant woman.”

From Georgia to Kazakhstan, the conversation of couture continued. The new collection by Arunaz captured the essence of feminine duality — where delicacy meets power, and grace transforms into quiet strength. Through a poetic interplay of ethereal fabrics and structured corsetry, designer Nazym Arunaz wove heritage into modern silhouettes.

 “This collection is about a woman who is both tender and strong,” explained Arunaz. “We used soft, delicate fabrics, yet paired them with corsets symbolizing inner power. My inspiration came from my great-grandfather’s friendship with Empress Catherine of Russia — his regal attire sparked many of the details you see today.”

From Central Asia to Latin flair — the Mexican brand Jasive, founded by Jasive Fernández, brought rhythm and romance to the Paris runway. With ruffles, bold reds, and dynamic movement, the collection exuded energy and sophistication, grounded in ethical and sustainable craftsmanship.

Meanwhile, Russian designer Ira Langevin offered a study in elegance. Her predominantly black-and-white eveningwear radiated understated glamour. Each gown was a blend of emotion, artistry, and narrative fashion.

Among the faces illuminating the catwalk was Armenian model Maria Gharibian, returning for her second Paris Fashion Days in a dress by House of Rina.

“Walking these runways is an experience of growth,” she said. “It’s not only about the show — it’s about understanding the craft, connecting with people, and evolving as a model. I hope to see more Armenian models join in the future.”

The event’s official beauty partner, Erlea, brought an Armenian touch of authenticity and heritage to Paris Fashion Days — and was honored at the Paris Fashion Awards as Best Beauty Product.

Founded by sisters Elen and Rima Tadevosyan, Erlea’s story begins in the 1960s with their grandmother, who blended the essence of her rose garden with the nourishing secrets of coconut oil discovered during her travels to India. The result is a family legacy that has evolved into a modern, eco-conscious beauty line.

“The name Erlea means ‘bee’ in Basque,” said Elen. “Honey and beeswax are at the heart of our products, all crafted from natural ingredients. We began in the U.S. — a challenging market — and after earning FDA certification, we launched on Amazon in May. Now, we’re ready to introduce Erlea to Europe.” 

Paris Fashion Days once again proved that fashion speaks a universal language — one woven from heritage, creativity, and the courage to dream beyond borders.