11 International Press-Approved Collections of Yerevan Fashion Week

Yerevan Fashion Week 2025 may have wrapped its run on October 26, but the conversations it sparked are still very much alive. As international editors and journalists returned home, their coverage began to paint a vivid picture of Armenia’s rising fashion scene — a scene where tradition meets modernity, and personal vision translates into striking runway moments.

With press features from Europe, Asia, and beyond published, a clear consensus emerges: certain collections captured attention and admiration. During the week itself, whispers backstage and private conversations with visiting journalists hinted at which designers had made the deepest impression.

Now, with international perspectives shared, it’s possible to celebrate the collections that resonated most with the press, offering a glimpse of Armenia’s creative spirit beyond its borders.

Designer, President of Fashion and Garment Chamber of Armenia Vahan Khachatryan presented his collection "Childhood Memories" not on a physical runway, but through a fully AI-created digital dreamscape.

The collection is a tribute to memory, exploring the dialogue between past and present with a nostalgic, playful, and ironic sensibility.

Textures of vintage cotton pajamas and prints from old packaging became fragments of lived experience, while familiar warmth - from a Soviet-era kitchen to the gentle hues of a childhood afternoon was reimagined through the lens of AI. 

The result is an immersive exploration of growing up, where nostalgia, imagination, and digital artistry converge, transforming personal memory into a poetic, visual narrative.

Undoubtedly one of the standout collections of this season’s Yerevan Fashion Week, was “The Symphony of Stones” by Themis.

Themis captivated the attention of visiting influencers, fashion editors, and international journalists - a testament to its growing cultural and creative impact.

Behind the brand stands its visionary founder, Nelly Aghababyan, a designer who has been steadily shaping her presence in fashion since 2021.

The collection showcased at Yerevan Fashion Week was inspired from the surreal beauty of the Symphony of Stones, transforming its natural geometry into sculptural silhouettes, expressive textures, and refined fabrics.

Through this dialogue between heritage and modernity, Aghababyan crafts garments that speak to Armenian roots with a contemporary, unmistakably her own voice guided by a passion and determination that infuse every detail.

Ruzanē presented its new collection in the quiet setting of Botanical Garden - a location that felt almost otherworldly, like a small, self-contained universe. With its earthy textures, wild greenery, and soft light filtering through the trees, the garden became a living backdrop, blurring the line between nature and fashion. In that atmosphere, the garments didn’t simply appear; they seemed to belong there, as if shaped by the landscape itself.

This season, Ruzanē explored the subtle poetry of transformation in nature - the way flowers collapse into softness, how wood ages and cracks, how organic textures shift over time. These ideas translated into fabrics that looked weathered yet delicate, silhouettes that alternated between structured and fluid, and a palette that echoed the muted tones of the botanical surroundings.

The brand, long appreciated for its refined, understated language, pushed its aesthetic into deeper, more textural territory this year. Each piece carried hints of rebirth and erosion, suggesting that beauty doesn’t only live in perfection, but in the quiet evolution of things.

In recent seasons, knitwear has become a canvas for experimentation, but few collections manage to balance innovation with the material’s inherent warmth, softness, and tactile intimacy.

Loom Weaving’s latest collection, The New Liberté, achieves exactly that - transforming knitwear into pieces that feel both sophisticated and approachable, light yet resilient, echoing the spirit of the women it celebrates.

The collection draws inspiration from the bold elegance of the late 1960s and early 1970s, a time when music, freedom, and self-expression defined style. Icons such as Jane Birkin, Paloma Picasso, Betty Catroux, Elsa Peretti, and Loulou de La Falaise serve as its muses - each representing mystery, romance, courage, and individuality.

Their essence is translated into the garments: flowing yet structured silhouettes, graphic details, and subtle textural contrasts that evoke both nostalgia and contemporary chic.

At Yerevan Fashion Week 2025, Manuk Aleksanyan unveiled “Our Land. Our Home. Our Future” collection devoted to the planet and sustainability. Presented in an open-air space with a large globe at its center, the setting underscored the collection’s message: the Earth as both inspiration and responsibility.

Every silhouette and detail reflected respect for nature, blending Armenian heritage with contemporary design. Symbolic textures, flowing lines, and mindful materials conveyed balance, care, and hope for a greener future.

On the runway, the garments became a visual manifesto, transforming fashion into a statement about conservation and the beauty of our shared environment.

Breezy elegance took center stage this season with Azamat Somatov, a brand celebrated for marrying precise tailoring with minimalist sensibilities.

The Spring/Summer 2026 collection showcased effortless sophistication through clean, flowing lines and thoughtfully sculpted silhouettes.

Wide-leg trousers, structured jackets, and oversized coats moved with quiet authority, striking a harmonious balance between classic refinement and contemporary ease. Each piece embodied a sense of restrained luxury, proving that minimalism, when expertly crafted, can feel both relaxed and resolutely modern.

Every year, Ariga To captivates audiences with fashion exhibitions that go beyond clothing, presenting immersive experiences deeply connected to culture and narrative. Her work seamlessly bridges Armenian and Persian heritage with modern minimalism, turning garments into stories and spaces into stages for cultural reflection.

Her latest exhibition reimagines the timeless forms of Iranian headwear, transforming silhouettes once worn by travelers, poets, and royalty into sculptural, contemporary pieces.

Hats and sculpted headpieces punctuate the display, reinforcing the collection’s dialogue between history, artistry, and modern design. Each piece resonates with heritage while embodying elegance and conceptual depth, making the exhibition a poetic celebration of craftsmanship, memory, and cultural storytelling.

Narny, the label by Narine Harutyunyan, has long been celebrated for its signature blend of femininity and elegance, qualities that remain at the heart of every collection.

In past seasons, her designs drew inspiration from Armenian cultural motifs and traditional elements, weaving heritage into contemporary silhouettes.

This year, her muse shifted to The Little Prince and the enduring symbolism of the rose, yet the collection still carries the unmistakable Narny touch. Soft fabrics, gentle draping, and meticulous embroidery create an atmosphere of quiet romance, while each piece exudes refined grace - a subtle, intimate meditation on femininity that is at once personal and timeless.

Alena Konnova’s Moment of White celebrated the elegance and complexity of simplicity. The white shirt took center stage, transformed into sculptural forms that conveyed strength through restraint.

Complementing it, the capsule collection Moment of Art, created in collaboration with the Museum of Russian Art in Armenia, explored the dialogue between fashion and fine art. 

Konnova’s designs invited contemplation of how light, fabric, and form can communicate character and presence without the need for ornamentation.

Faina’s latest collection builds on her signature philosophy of merging architectural precision with the poetry of nature, while introducing a warmer, softer language.

The palette of rich browns, deep inks, and creamy beige evokes the gentle light and renewal of the season, contrasting with the more vibrant tones of her previous collection. Silhouettes are linear and sculptural, showcasing a balance between strength and softness, rigidity and fluidity, where each garment feels both grounded and alive.

Drawing inspiration from nature’s cycles, the collection captures a sense of seasonal transformation. While her earlier line celebrated spring’s awakening and the playful movement of growth, this collection reflects a different time of year - a quieter, more introspective mood. Yet the two collections are intimately connected, like sunrise and sunset, day and night, forming a continuum of vision and narrative.

At Yerevan Fashion Week, ZHSaken × Akmaral showcased the Kazakh brand’s distinctive collaboration, merging two visions of contemporary fashion.

ZHSaken, by Saken Zhaksybayev, highlights strength and individuality through bold silhouettes and ethnic-inspired motifs, while Akmaral, by Akmaral Zharaskyzy, embodies elegance in minimalist forms with symbolic details. Together, the collaboration celebrates a universal dialogue between art and fashion, where heritage and modernity intersect seamlessly.

Gaya Clothing Brand made its Yerevan Fashion Week 2025 debut with the “Echo Collection,” inspired by Armenian architecture and heritage. Geometric silhouettes and a thoughtful interplay of structure and softness transformed traditional forms into modern, wearable designs.

The collection celebrated emotion, rebirth, and cultural storytelling, marking a confident first runway appearance for the brand.